For Creesiendo MX, an association in Monterrey founded by two women passionate about empowering others, I redesigned the brand and developed a communication plan to amplify their message. The Women's Day campaign became the centerpiece of this effort, focusing on redefining what it truly means to be a woman in today’s world. With heartfelt visuals and meaningful storytelling, the campaign resonated deeply with the audience, achieving 100,000 views in just one week. This collaboration not only increased their social media impact by 27% but also highlighted the importance of authenticity and connection in conveying their mission.